Mark Brown Breakfast Seminar in Birmingham UK 20 November 2012

CREATING INNOVATION

If you want your team and organization to be more creative and innovative start these 5 easy practices today and for all time:

EVERYONE TO INNOVATE EVERYWHERE EVERY DAY

1. Innovation is for all. Innovation isn’t just about a few smart folk coming up with new products and services. Total Innovation means you and everyone else, every day, want to come up with great ideas about how you can do everything better or differently so as to enchant and delight customers.

MAKE MANY MORE MISTAKES

2. In those areas you want innovation*, quadruple your mistake and failure rate – try out loads of new ideas – fast, for free, safely – learn quickly, then try again.

CELEBRATE GLORIOUS MISTAKES

3. Celebrate and applaud these glorious failures and mistakes.

SACRED COWS AREN’T

4. Just because ‘we’ve always done it that way’ is no excuse for carrying on doing it that way.

GOOD TO GREAT TO BRILLIANT

5. Don’t just solve problems. Take those things you do well and find even better ways to do them. And start to do completely new things you’ve never thought of doing that will enchant and delight your customers.

*Obviously don’t innovate in areas where it is dangerous to do so - don’t try landing that aircraft upside down.